The IDEA:

Poppi = The ultimate soda solution.

The PROBLEMS:

  1. Canadians don't know about Poppi

  2. Consumers don't know where Poppi is sold

Poppi

Strategists: Kareena Pinto &

Jordania Taillefer-Blanc

Copywriter: Dillon Stephenson

The IDEA:

Poppi = The ultimate soda solution.

The PROBLEMS:

  1. Canadians don't know about Poppi

  2. Consumers don't know where Poppi is sold

Poppi

Strategists: Kareena Pinto &

Jordania Taillefer-Blanc

Copywriter: Dillon Stephenson

The IDEA:

Poppi = The ultimate soda solution.

The PROBLEMS:

  1. Canadians don't know about Poppi

  2. Consumers don't know where Poppi is sold

Strategists: Kareena Pinto &

Jordania Taillefer-Blanc

Copywriter: Dillon Stephenson

Poppi

STEP 1: TRANSIT POSTERS

STEP 1: TRANSIT POSTERS

using transit postings, get the word out about Poppi. inform audience that Poppi is a healthy soda that is actually good

STEP 2: WILD POSTINGS

STEP 2: WILD POSTINGS

wild postings of Poppi cans with the address to the closest store that Poppi is sold at. a sticker will be placed on the can with a fun statement about Poppi.

wild postings of Poppi cans with the address to the closest store that Poppi is sold at. a sticker will be placed on the can with a fun statement about Poppi.