Miller Lite: Bringing New Meaning to Old Traditions

To make Miller Lite the talk of MLB in Toronto, we brought new meaning to an old tradition: the 7th inning stretch. Fans join the Miller Lite mascot for a lively stretch, turning a classic moment into a celebration. At Rogers Centre, during the stretch, an ensemble takes over the stands to perform Miller Lite’s anthem—a playful spin on 'Take Me Out to the Ball Game,' while Shoeless Joe’s lights up the Miller Lite sign, signaling discounted beer. It’s all about having fun, shaking things up, and making Miller Lite part of the action.