Big Brothers Big Sisters Toronto: Answer The Call

Decades ago, recruitment ads called on men to serve their country in times of need. Today, that same spirit of duty is needed more than ever, but on a different kind of front line. One that shapes the future. 'Answer the Call' challenges men to step up as mentors in this recruitment-style campaign that reframes mentorship as a mission. The country once depended on them. Now, the next generation is counting on them. A Little Brother is waiting. The message is simple: you already have what it takes. Now it’s time to show up.